Changing care
At Florence, we’re on a mission to make the healthcare industry simpler and fairer for everyone, in the UK and beyond.
No more extortionate charges, complicated processes or wasted shifts. Although we’re a tech company, we’re run by real people (which means everything we do is for our customers).
Our story
In 2016, Charles and Dan met. Observing the care industry from the inside, the pair were unsettled by what they saw. Unfair fees, outdated systems and a recruitment structure so broken that it created unemployed care professionals and overstretched care organisations. None of it made sense – and worst of all, no one else seemed to care. That’s when Charles and Dan founded Florence, as the much-needed solution to the care industry’s problems. The issues the pair observed then are the very same issues we’re actively solving now. By taking traditional processes and making them simpler, clearer and more powerful, we’re giving control back to care professionals and organisations, one shift at a time.
How we got here
Florence’s 6 year healthcare journey…(and counting)
Our values
At the heart of our company, there’s a set of values that define who we are, why we exist and how we do business:
When we come together as one team, with one shared vision, we can achieve so much more. That’s why we always work collaboratively with pride and passion.
We’re not here to maintain the status quo – we’re here to make a difference. It’s about being brave, trying new things and making what’s possible become real life.
Without curiosity, you can’t have innovation – and without innovation, you can’t move forwards. So we always ask ‘why’… because the answer might uncover our next big idea.
If it doesn’t serve our customers, it doesn’t serve us either. At Florence, our customers’ needs come first, which is why we always try to make things as clear and straightforward as possible.
Although we have shared goals, we each have unique perspectives and experiences – and that’s part of what makes Florence so great. We embrace each other’s differences and actively cultivate an inclusive culture.
A year in headlines
Watch a recap of our recent milestones, from our international expansion and groundbreaking “Give a Shift” campaign to becoming a Sunday Times Top 100 company.
Want to join the revolution?
Browse the open roles we have here at Florence UK. Who knows… you might be just the person we’re looking for.
