Ross Burton joins Florence as NHS Managing Director

Florence is thrilled to welcome Ross Burton to our team as NHS Managing Director, marking an exciting new chapter as we bring our innovative shift-filling technology to the NHS.

Since launching in 2016, Florence has successfully filled over one million shifts in social care. Now, with Ross Burton joining our ranks, we’re set to bring our unique staffing technology to the NHS.

Why bring Florence to the NHS?

The NHS’s reliance on temporary staffing, with expenditures exceeding £10 billion in the 2022-23 period, highlights the urgent need for change amidst a growing staffing crisis. Florence’s staffing app offers staffing to the NHS without hidden fees or exorbitant last-minute charges.

This initiative empowers procurement and workforce managers with greater control, while nursing professionals enjoy enhanced autonomy, comprehensive employee benefits, and transparent wages.

About Ross

Ross Burton, with his rich background in healthcare recruitment, embodies the values Florence stands for.

His deep understanding of the sector, coupled with a business-savvy, entrepreneurial spirit, perfectly aligns with our goal to revolutionise NHS staffing with clinical excellence and technological best practices.

Ross’s journey from the frontline to pivotal roles in healthcare recruitment has equipped him with invaluable insights and expertise, making him an instrumental figure in our mission to support NHS trusts across the UK.

“I’m ecstatic to be part of Florence,” Ross shares. “The transparency, cost savings, and the innovative approach Florence brings to staffing are game-changers for NHS trusts and healthcare professionals. It’s about more than just filling vacancies; it’s about understanding and genuinely supporting the NHS to deliver exceptional care.”

Our CEO, Charles Armitage, reflects on his own experiences as a doctor, witnessing the challenges of understaffing within the NHS: “our vision for Florence was always about making a real difference – delivering care more efficiently, quickly, and cost-effectively. With Ross on board and exciting prospects for growth we’re eager to explore how we can further contribute to the well-being and success of the NHS.”

Find out more about how Florence supports NHS staffing here.

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